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Upcoming Seminars: 5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success

Stories Discussed In The Show

• Yahoo! Addresses The Troops (And So Does Microsoft)
  With all the furor about Microsoft's potential acquisition of Yahoo!, how do the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed employees on Friday and followed it up with a company-wide email. The email emphasizes that the bid was unsolicited, that no decisions have been made, and...
• MicroHoo: Boon Or Bust For Yahoos?
  Yahoo has had a morale problem for some time, according to anecdotal reports from company insiders. Jerry Yang and other executives at the company have been trying urgently to fix that and restore the company's former, dare I say it, esprit de corps. I had been told by one...
• Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500
  We've already covered separately big developments in news about Microsoft's bid to purchase Yahoo. But wait, there's more! Below, a recap of our stories plus other stories on the subject across the web that cover various angles, including the news that for the first time in its history, Microsoft...
• Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"
  Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing...
• Google Files Screenshots Of Compensation Tool With SEC
  As a publicly traded company, Google is required to disclose certain types of information related to its employment and compensation practices to the U.S. Securities and Exchange Commission, which then makes the documents public. Google today submitted screenshots of a compensation tool available to Google staffing employees and certain employment...
• IAC Troubles, Ask.com And A Post-Yahoo Internet
  The New York Times and Wall Street Journal both report on the legal battle for control of IAC's board and thus the company itself. It's not pretty, and IAC claims that it's impeding the company's ability to effectively operate. The legal fight arguably prevents IAC from making any sort of...
• EU Prepares "Objections" To Google-DoubleClick Acquisition
  Now back to news of that other acquistion that was dominating headlines and speculation until last Friday: Google-DoubleClick. DowJones newswires reports that "the European Union's antitrust regulator has prepared a draft 'statement of objections' to Google Inc.'s planned $3.1 billion takeover of DoubleClick." This does not mean that the EU...
• Five Simple Linkbait Metrics (& How To Measure Them Cheaply)
  Many people jump into social media marketing because they feel they "should be doing it". Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some...
• The Latest in Link Development
  Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong...
• Mine The Web's Socially-Tagged Links: Google Social Graph API Launched
  Did you know there's a way to tag links on pages to indicate social connections? I'd heard about this vaguely, but you can bet there's going to be much more public awareness and potential use, thanks to Google launching its new Google Social Graph API. Now available, the API...
• Vote Now For SMX Search Bowl's Search Marketer Team
  The nominations are in, and now it's time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round...
• “Google Groove” Added To SMX West Networking Events!