Daily SearchCast, Feb. 13, 2008: Yahoo Layoffs; News Corp Wants Yahoo? & More!

The Yahoo layoffs become real, as employees are let go. Meanwhile, Yahoo has a party to celebrate search ads. Can News Corp save Yahoo from Microsoft? And more!

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Stories Discussed In The Show

  • Updated: Yahoo Layoffs Happening Now
    The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we're going to be hearing from many more. Below, a rundown on reports I've spotted from others on the web about the cuts. As more comes in, we'll update...
  • Third Annual Yahoo Searchlight Awards Happen Against Surreal Backdrop
    As Yahoo was apparently laying off its promised 1,000 workers today I was at the Time-Life Building in New York as a panelist for the third Yahoo Searchlight Awards. I've had the honor to be a part of this event since its inception in 2005 and think it's a terrific...
  • News Corporation A Potential Partner For Yahoo In Avoiding Microsoft, Google Interest 'Wanes'
    Rupert Murdoch's News Corp., which had previously said it won't be competing with Microsoft for Yahoo (largely because it doesn't have that kind of cash) now emerges as a potential "white knight" in Yahoo's struggle to a) avoid the Microsoft deal entirely or b) have a credible bargaining chip to...
  • Google AdWords To "Strictly Enforce" Display URL Policy
    PPC Hero wrote that Google would be making changes to the AdWords display URL policy on August 1st. I asked Google for more details on this policy change and they informed me that the policy is remaining the same but starting August 1st, Google will begin "strictly enforcing" it. Last...
  • Microsoft adCenter Says No To Spanish Landing Pages For US Traffic
    Joe Spector wrote that when he tried designing a landing page for the Latino US market, he was rejected by Microsoft adCenter due to using Spanish on the page. Specifically, Joe created a landing page that was targeting US based Spanish speaking customers. We all know the Spanish speaking market...
  • MSNbot 1.1: Live Search Implements A More Efficient Crawl
    Today, Microsoft announced changes to their Live Search crawler intended to reduce bandwidth resources during the crawl of a site. MSNbot (upgraded to version 1.1) now supports both HTTP compression and conditional get. The post on the Live Search Webmaster Center blog describes each feature in detail and includes links...
  • Google Maps Adds Street View Photography For Several New Cities
    The Google Earth Blog reports Google Maps has added street views for new cities (now formally announced by Google itself here). The new cities that now support "Street View" photography are:...
  • Google Study: 1.3% Google Searches Return At Least One Malicious Result
    Web Browsing, Search, And Online Ads Grow More Risky, Google Says from InformationWeek reports on a recent Google Study named All Your iFRAMEs Point to Us that shows 1.3% of Google searches returned at least one malicious result. Niels Provos, a security engineer at Google, lead the study that took...
  • Google Opens "Doodle 4 Google" Competition For School Kids
    Today Google announced the launch of the Doodle 4 Google competition. The Doodle 4 Google competition this year is open to K-12 students in the U.S. Participating classrooms. Students are asked to design a Google Doodle using the inspiring line of "What If...?" The winning student's Google Doodle will be...
  • Google On Centerfold Of Marie Claire
    Nathan Weinberg reports Google has made it big in fashion, by being the centerfold of the Marie Claire magazine. The 12 page piece was named Fashion for Work at the Google Headquarters and highlighted model Britni Standwood throughout the Googleplex. You can scan these pictures of Standwood on Google's roof,...

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