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Upcoming Seminars: 5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success

Stories Discussed In The Show

• Google Logo & Others Say Happy Valentine's Day
  Happy Valentines Day everyone! Google and other search engines and search blogs have special logos and themes up for the day. Here are logos from Google, Yahoo, Ask, DogPile and others in the search industry:...
• Yang's Letter: Dear YHOO Shareholders, Yahoo Will Be A "Must Buy" For Advertisers & Grow 15% Per Year
  Having earlier told Microsoft no, now Yahoo has explained to its shareholders why it declined to be purchased. The full letter can be found here. Below, some highlights....
• Microsoft Executive Shuffle Goes "Live"
  The anticipated Microsoft reorganization is now happening. We wrote about it previously with respect to the ouster of Steve Berkowitz. Some are speculating that these changes anticipate a future integration of Yahoo into the company. But Mary Jo Foley says they were in motion well before the announced bid....
• Vertical Search Provider Healthline Beefs Up Content, Features
• WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
  Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma and Outrider, which won Yahoo's Searchlight Award in...
• Health is one of the "strategic consumer verticals" that Microsoft has identified, and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There's also Steve Case's much-hyped Revolution Health. (WebMD is the category leader according to...
• 7 Things I Love About Small Business SEO
  It's Valentine's Day, and what better day to give a big smooch to small businesses? Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard...
• Hitwise Illustrates How A Google Slap Can Hurt Hard
  What happens if your site gets 'blacklisted' by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company's success. Hitwise collected search data and upstream traffic for searches for 'car insurance.' The search term saw a 31% increase in share of searches by the week ending...
• Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal
  Citysearch has announced a deal with AOL that provides Citysearch reviews and content (e.g., video) and place local Citysearch advertisers on AOL local properties. The two firms will share revenue from clicks or leads generated from AOL distribution....
• The Inconvienent Truth About Social Media Marketing
  Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs...
• Meet The Moguls At Tube Mogul
  One of the "feel good" stories of the past year is Tube Mogul, the little start up that has come to support over 15,000 video creators as the video distribution and metrics tool of choice Tube Mogul began when a couple of UC Berkeley Business School students (John Hughes...
• Pew: Americans Increasingly Shop Online But Still Fear Identity Theft
  For the readers of Search Engine Land it might come as a surprise that, while most US adults find online shopping "convenient," they still don't like sending personal or credit card information over the internet. Based on a consumer telephone survey, among 2,400 adults (9/07), The Pew Internet Project found...
• Wanted: Topics For Networking Lunch Tables At SMX West
  Last week, I mentioned the ways we're helping people networking online ahead of our big SMX West conference later this month in Silicon Valley (Feb. 26-28), as well as the parties including the "Google Groove" on the last night. But we will also have special lunchtime tables set aside where...