Daily SearchCast, March 4, 2008: Back From SMX West, Google Webmaster Tools On iGoogle; Sitemaps Get Features & More!

We're back, baby -- the Daily SearchCast returns from its long break and recaps the SMX West show, new tools from Google, new ways to post sitemaps, Google Health and Danny has a few personal surprises.

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:00am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link or in other ways listed here. You can also listen on our Digg podcasts channel.

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Stories Discussed In The Show

  • Google Takes Top Prize At SMX Search Bowl
    Last night was the first ever SMX Search Bowl. The Search Engine Land team created fifty questions that were asked to the various teams. The teams consisted of two players from Google, Yahoo, Ask.com, Live Search and the SEM All Star team. Danny displayed the questions on the screen...
  • SMX West Day One Coverage
    The sessions for the first day of Search Marketing Expo West is now complete. I am about to head into the Search Bowl Tailgating and SMX Search Bowl but I'll post that coverage tomorrow, if any. Here are the blog posts and news items I found throughout the web for...
  • SMX West Day Two Coverage
    Day two is pretty much over now. We still have the Google Grove later, but the sessions are now complete. Here is coverage of the conference, picking up from where we left off last night....
  • SMX West Day Three Coverage
    SMX day three, the final day, is now complete. I am sitting in the airport for the next few hours, so I thought I'd push out this last recap. Here is all the coverage I found on day three:...
  • Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote
    I thought I'd gracefully retired from the Danny Sullivan Keynote Review business. Comparing Danny to Edward R. Murrow, assessing how the attendance stretched the room capacity... ahh, they were good times. Then I awoke to find myself in a large hall at the Santa Clara Conference Center. It wasn't...
  • And The SMX West 2008 Schwag Awards Go To...
    As many of you exhibitors knew, Danny Sullivan sent me on a mission to find the best schwag ever at SMX West because I am a schwag addict. In the end, you all had a lot of great schwag, and it's super hard to choose the "best" piece. Therefore, I'm...
  • Google Webmaster Tools: Now On Your iGoogle Homepage
    Google's Webmaster Central is giving you a new way to access the diagnostics and stats for your sites. Rather than log into your Webmaster Tools account, you can add the Webmaster Tools gadget to your iGoogle page and access information from there. You can choose what components to display on...
  • Sitemaps.org Update: You Can Now Store Your XML Sitemap Files Anywhere!
    The major search engines have announced an update to the sitemaps.org protocol which enables site owners to store their XML Sitemap files in any location -- even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains...
  • Yahoo To Announce "Search Monkey" Enhanced, Annotated Results At SMX West
    Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named "Search Monkey," a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo's "Shortcuts" that sometimes appear at...
  • Whiteboard Friday: SMX West Interviews-Matt Cutts, SEOmoz
  • comScore Paid Search Data & How The Sky Might Not Be Falling
    Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through Wall Street and caused the stock...
  • Google AdWords Launches Limited Beta Test Named "Automatic Matching"
    Dan Thies reported that some Google AdWords advertisers are beta testing a new AdWords feature named "Automatic Matching." Automatic Matching is a way for Google to help the advertiser utilize their full budget towards keywords that they may have not been targeting. If they have used only 50% of their...
  • Minimum Bids In Yahoo About To Change
    Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network. What makes a minimum bid go higher...
  • Ask.com Calls Dumping Teoma Search Technology Rumors False
    Last week, IAC Ready To Drop Ask.com Search Technology & Partner With Google? covered rumors that Ask might be dumping its own "Teoma" search technology. Just an hour ago, I received an official statement from Ask.com saying the rumor is false. Nicholas Graham, a spokesperson from Ask.com, told me: I...
  • Ask.com Adds More Sponsored Ads, Pushing Organic Results Below Fold
    I was messing around with the Ask.com interface on my Mac and decided to compare some results between my Mac browser and Internet Explorer for PC. I noticed that Ask.com is now displaying five sponsored results for many keyword searches. The organic results are now below the fold, like they...
  • SEMPO Announces New 2008 Board of Directors
    SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:...
  • Are You An Agency SEM Pro? Take SEMPO's Salary Survey
    SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey,...
  • Google Health Formally Announced This Morning
    Google Health has been an open secret for more than a year. Last week the company announced a pilot program with the Cleveland Clinic as a prelude to a formal announcement of the service. That formal announcement came this morning at the Healthcare Information and Management Systems Society conference in...
  • Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News
    As expected, Yahoo Buzz has now launched -- a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity, and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program....
  • YouTube To Add Live Video This Year
    Steve Chen: YouTube to Add Live Video from NewTeeVee reports that YouTube's founder said they will be adding live video support this year. Videoblogger Sarah Meyers asked Chen about video blogging, in which he said: 2008. We'll do it this year. Live video is just something that we've always wanted...
  • Google Joins "Unity" Undersea Cable Consortium For More Transpacific Bandwidth
    Google has joined a consortium of Asian companies, Bharti Airtel, Global Transit, KDDI Corporation, Pacnet, and SingTel, to build an undersea transpacific fiber optic cable that will provide much greater bandwidth capacity between the United States and Japan. According to the press release, the cost of the new "Unity" cable...
  • Compete Sold For $75 Million To Taylor Nelson Sofres
    Andrew Girdwood notes that Compete.com was purchased by Taylor Nelson Sofres (TNS) for $75 million. TNS's release reports that Compete.com's 2007 revenue was "$14.9 million, over 50 per cent higher than in the previous year." TNS will pay in deferred cash payments throughout now and 2010, up to a maximum...
  • Google: Not American's Most Admired Company (But Almost)
    FORTUNE magazine released its America's Most Admired Companies of 2008 list and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn't surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked...
  • Yahoo Search March '08 Weather Report
    Yahoo Search sent me a note that tomorrow they will be rolling out a new update. Yahoo told me that they made "some changes to their crawling, indexing and ranking algorithms." The update is expected to be a quick one, but you may notice "ranking changes and page shuffling in...
  • I Bought A Mac
  • I'm Going Home
  • My 2008 predictions

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