Special guest host Jason Calacanis talks with Danny Sullivan about the day's news plus whether Google will take a 90 percent marketshare in the United States, Jason's weekend prediction.
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Upcoming Seminars:
SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
- Google Pitches
Media Buying "Dashboard" To Skeptical Ad Agencies
Many people think that Google is a search engine. That's true but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into... - Utah
Backtracks Search Ad Trademark Keyword Law
The Google Public Policy Blog informed us that Utah reversed the law that restricted search engines from triggering ads based on trademarked terms. This reversal now puts Utah in sync with the precedent set forth by the federal trademark law. In short, you can now legally bid on trademarked terms... - Load Time
Confirmed As AdWords Quality Score & New Category Exclusion Feature
Google has confirmed that they will be adding page load time as a quality score metric in the near future. The feature will go live in the "next few weeks" but it won't impact your quality score right away. A month after the metric goes live, Google will then implement... - Google Tests
More TV Ads With AdWords Integration
Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system. The features you get with Google TV ads include:... - Microsoft's
Google Obsession, MicroHoo's Asian Outlook And Competing For Digg
Microsoft CEO Steve Ballmer is perhaps showing signs of a mildly unhealthy obsession with rival Google. At Microsoft's MIX08 online technology conference in Las Vegas yesterday he told interviewer Guy Kawasaki in a question and answer session that he was going to continue to chase Google in search even if... - Google will have 90% search market share in the US one year from now, Jason Calacanis
- SES NYC: Give us Your Questions For Jason Calacanis, Search Marketing Gurus
- U.S. Pentagon
Bans Google From Military Bases
Google mappers banned from U.S. bases from the LA Times reports the U.S. Pentagon has banned Google street view photographers from accessing military bases. The ban came after street view photographs of Fort Sam Houston in San Antonio were found on Google Maps. The Pentagon told all Defense Department bases... - Search
Billionaires & Yahoo's Decker Boosts Her Salary
Forbes is out with the latest billionaires lists, with Google executives being well represented. Plus Yahoo's President, Susan Decker saw a 63-percent increase in her salary with a 29-percent bonus increase from last year....
- Previous Show: Daily SearchCast, March 6, 2008: Microsoft's New Search & Win; Seeking Search Marketing Standards & More!
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