Google gets the OK from the EU to acquire DoubleClick. That helps Google's stock, which had hit a new low the day before. Google's expected growth in the display ad space and more, in today's show.
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- EU Approves
Google-DoubleClick Acquisition
The European Commission has approved the Google acquisition of DoubleClick valued at $3.1 billion. The EU started their investigation in November 2007 and has made a rather speedy decision to approve it. The commission found that the "transaction would be unlikely to have harmful effects on consumers, either in ad... - Search Biz:
Google Stock Hits New Low; News Corp Says No On Yahoo
Today in Search Biz: News Corp isn't throwing Yahoo a life preserver to fend off Microsoft. Ask loses (a small) paid search partner and gets competition for those women it now says it's not really that focused on (sort of). Google's stock hits a new low, but will it... - New Search
Engine Land Column: Search Biz
There's a lot of business news in search that we think is important for both searchers and search marketers to know about. But we don't want all the search business news to drown out other things we post on Search Engine Land or get lost in headlines as part... - Judge Denies
Punitive Damages In Viacom Vs. YouTube Case
Viacom Denied Punitive Damages In YouTube Suit from the Silicon Valley Insider reports a US District Court has denied Viacom's request for punitive damages against Google over the YouTube copyright claims. Judge Louis Stanton said "common-law punitive damages cannot be recovered under the Copyright Act," and denied Viacom's action against... - Google Expects
To Be "Very Significant" In Display Ad Segment
Display advertising currently represents about 32 percent of total US online advertising according to the IAB. That's roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google's Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the... - 10 Tips For A
More Effective Paid Search Campaign
Chances are if you're reading this you're either running a cost-per-click (CPC) advertising campaign or are considering it. So you probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And... - Keyword
Intent: Tidy Campaigns Avoid the 'Dump and Chase'
Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by death or a day spent shopping with Paula Abdul, I hold... - Optimize Local
Events With hCalendar Microformat
I've run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user-experience. I've previously recommended hCard...
