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Upcoming Seminars: 5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success

Stories Discussed In The Show

• Google: It's Official, We Own DoubleClick
  With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying: Integration work can now begin, with detailed plans to come   There may be a "reduction in headcount" as Google matches...
• Search Biz: DoubleClick To See Layoffs? Walmart Drops The "Google PC," & More
  Today in Search Biz: Those Linux-based "Google PCs" didn't sell like hotcakes, says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal. The fight for IAC continues, DoubleClick may see layoffs after Google takes over, and Yahoo's old CEO might be partnering with a Steven Spielberg-backed network...
• Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
  At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um...
• News Corp. Appears To Close Door As AOL Opens One To A Potential Deal With Yahoo
  Monday News Corp.'s Rupert Murdoch seemed to say that he won't be doing a deal with Yahoo, which suggested that Yahoo had few options left in its bid to stay independent. However today, in an article in the NY Times, Time Warner Chief Jeffrey L. Bewkes said that he's ready...
• Using Wikipedia To Reveal Web Traffic Data
  Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic...
• Linking Prowess For In-House Teams
  Linking is still de rigueur when optimizing for Google and all major engines. Linking strategies have run the gauntlet, from simple link exchange requests to buying links. For a good review of current best practices in linking tactics, I refer you to The Link Spiel by Debra Mastaler and...
• Building Referral Links While You Sleep
  Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. Sweet scenario if you can get it but the reality...
• Got Duplicate Content? Don’t Let It Dilute Your SEO Efforts
  "Water, water everywhere nor any drop to drink," laments a sailor adrift in Samuel Taylor Coleridge’s The Rime of the Ancient Mariner. The poor guy needs water to say alive—and he’s surrounded by it— yet if he drinks it, the salt content will kill him. As a search marketer,...
• Message In A Bottle: Google Now Stores Messages For Unverified Webmaster Central Users
  Google Webmaster Central has announced that they now will have webmaster communication messages waiting for webmasters even if they have not yet verified their site in Google Webmaster Tools. Let me step back a bit and explain why this is incredibly important. In July 2007, Google released Message Center within...
• Health Insurance Carrier Aetna Introduces Personalized Health Search From Healthline
  Vertical health destination and search engine Healthline has teamed up with US health insurance carrier Aetna to offer what the company is calling Aetna SmartSource -- customized health search. The service, powered by Healthline, will roll out on Aetna’s member self-service website and offer personalized search results based on individual...
• "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism
  How Google Earth Ate Our Town from Time Magazine highlights Nanaimo, a British Columbia town on Vancouver Island, also known as "Google Earth Town" or "the capital of Google Earth." Nanaimo has been plotting virtually all of their town's data directly on Google Maps and Google Earth. From real-time firefighter...