AOL gets into social networking by buying Bebo. Google offers a free ad management tool for anyone to use. Yahoo gives more details on how its search monkey service will work and more, in today's show.
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Upcoming Seminars:
Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function - The Social Graph: The Key to Search Marketing's Future? - PPC Tips for Success: Building a Winning Account Structure
- In Unexpected
Move AOL Buys Social Network Bebo For $850 Million
In a somewhat surprising move, given the speculation surrounding AOL and its future, the comany has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, "Together with its AIM and... - Search Biz:
Google's Project Management Tools, Iowa Seeks Microsoft & More
Click Forensics gets $10 million in funding. An early Googler donates money to San Jose State. The fight to control IAC carries on. Disney doesn't want AOL. Yahoo and Microsoft do research labs in Israel. A glimpse into the internal tools Google uses to manage products and Iowa passes... - Google Ad
Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
Google's new Ad Manager (currently in a limited beta) is a free, ad serving platform directed toward small and medium-sized publishers that don't need a complex, customizable solution such as DoubleClick's DART platform (which Google just acquired). It's a product for the broad, middle market intended to bring both greater... - More Yahoo
Search Monkey Details Released: Creating a "Developer Ecosystem for Search"
Two weeks ago at SMX West, Yahoo! announced a new project code named "Search Monkey" that would enable content owners (and in some cases searchers) to add rich content to search results. Today, Yahoo is releasing additional details about the program, which has not yet launched. Today's announcement describes how... - Tagging 10,000
Videos: Science Or Sweat?
In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep-up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content to... - A Small
Business Marketing Success Story: Pink Cake Box
Ready for something different? Typically in this space each month, I write a "How To" or "Why To" article with ideas and tips for helping small businesses succeed online. I'd like to go in a different direction: profiles of small businesses that are succeeding online. I'm a big believer... - Reputation
Monitoring Made Easy, And Free!
A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site or web analytics data. But not everyone who complains about you brings the complaints directly... - Preview:
Search Engine Land's SMX Social Media Marketing Conference
Last year in New York, Search Engine Land held its first SMX Social Media Marketing conference. I've been organizing conferences for nearly 10 years now, and this one was exceptional, if I say so myself. Every speaker blew me away with great ideas on how to tap into social media...
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