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Upcoming Seminars: Web Analytics and Beyond: Bridging the Online-Offline Gap

Stories Discussed In The Show

• SES NY Day Four Coverage Recap
  Search Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their 'pens' by now, so I thought I share the final day's live blogger sessions. Before doing so, I wanted to personally thank all the live bloggers from aimClear Blog, Alt...
• Search In Pictures: Snoop Dogg, St. Patrick's Day & Danny Exposed
  In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more....
• Google AdWords Officially Launches Demographic Bidding? Maybe Not
  On Friday, Google announced they launched demographic bidding to every advertiser in the AdWords program. In short, demographic bidding allows advertisers to show their ads to specific age groups and genders. They did a beta launch of this earlier this year, where they dropped using comScore data for their own....
• Court: Use Of Trademark In AdWords Copy Is An Infringement
  Eric Goldman commented on a case between one advertiser using another advertiser's trademark in Google AdWords. The court has made a decision (PDF), ruling for the plaintiff, Storus, who sued Aroa for using their trademark in the AdWords title text. Eric Goldman said this is one of the first times...
• Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
  Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!....
• Microsoft Launches New adCenter Community Site
  Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include: Product/Service specific blogsCategorized User ForumsMultimedia Distribution including video interviews, audio podcasts, and training videosUser profiles...
• Google News Makes Commenting More Visible
  The Google News Blog announced that they have made two changes to the commenting feature, in order to make it more visible to their users....
• Google Deemphasizes Search In Experimental Mobile Interface
  Spotted over the weekend by Garrett Rogers, Google has quietly introduced a new, experimental mobile interface called "LCB" that emphasizes browsing instead of search. Something of a radical approach for Google, which is synonymous with search, the site allows users to get to results in top "local search" categories such...
• Google Sees "Watershed Moment" For Mobile Usage
  Google is now reporting that it is seeing a rapid increase in mobile Internet search and usage on several platforms. According to an interview with Reuters, Google mobile product manager Matt Waddell said, "We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing...
• Google Gets What It Wanted From 700MHz Auction
  The US 700MHz auction is now over; the winners were announced yesterday. The spectrum is becoming available as television broadcasters make the mandated switch to digital signals in early 2009. The big winners (no surprises here) were US carriers Verizon and AT&T. Verizon bid more than $9 billion and won...
• Google Maps Opens Up Editing To Everyone
  Last year in November Google opened up Maps to community editing, allowing people to move the pushpin markers to correct or improve the accuracy of business locations. John Hanke, Director of Maps & Earth, told us at the time that Google would move beyond just place markers and allow registered...
• A New Scourge For Yahoo: Affiliate Mapspam
  I've been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the...
• Add Videos To Your Google Local Business Profile
  Stephen Espinosa notes that you can now add videos to your Google Local Business Center profile. Before hand, to get a video to show up in your profile, you had to somewhat get lucky. Now, you can add them manually. This is a great way to add customer video testimonials,...
• Google Suggest Becoming A Default Feature?
  I reported at the Search Engine Roundtable spotting a WebmasterWorld thread that has three members noticing Google Suggest like features on Google.com. Basically, when these users go to Google.com and begin typing in a query, Google begins to offer search suggestions. Google has implemented this feature as a default on...
• Google Analytics Benchmarking Data Now Live
  The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on "Visitors" and then on "Benchmarking (Beta)." Google said that the current list of "verticals and the quality...
• Search Biz: New York Privacy Law May Set National Precedent; AOL Worth Half Of Yahoo? & Surprise, Google Still #1
  A privacy law taking shape in the New York legislature will make it a crime for internet companies to use personal information about consumers for advertising without their consent. And because of the generally boundaryless nature of the internet, it would effectively set a national precedent for companies collecting...
• Yahoo Graphical/Video Search Ads Named Partner Results
  Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for "shop honda." I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:...
• Yahoo Expects To Double Cash Flow In Three Years & Reaffirms 2008 Outlook
  Yahoo announced at an investor presentation that they expect to double their operating cash flow in three years from $1.9 billion to $3.7 billion. Yahoo also took the opportunity to reaffirm their 2008 financial outlook. Yahoo said by 2010, they expect to earn $8.8 billion in revenue (excluding traffic acquisition...
• Ten Strategies For Avoiding Search Marketing Burnout
  Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep...
• The Google Quality Raters Handbook
  Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site. The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy and rating the search results. To do so, the Quality Rater must understand how...
• Google Sky Now Viewable From Any Web Browser
  Google announced that they have taken Google Sky from Google Earth and now made it viewable on the web at sky.google.com. Many of the Google Sky features found within Google Earth are also available on the browser version. You can: SearchBrowseChange the video between infrared, microwave, ultraviolet, or x-rayTelescope galleries...