Google expands StreetView coverage. Google offers a robots.txt generator. Local searchers and bricks and mortar stores. And Yahoo goes after women, along with more, in today's show.

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It's April Fools day so be warned, there's a lot of banter about the various jokes that played out for the search world in this show. Plus some search business news.

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Google's having an algorithm update. Call it Update Dewey. Google loses another exec. Send your Google maps to a Garmin GPS device! Get free 411 on your cell phone. Is Google after Skype? And more.

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Google gets out of the search marketing game, deciding to sell Performics. Good job, Google! But Google also sees its first layoffs, and jobs get cut at DoubleClick. Follow the Google executives over the years. SEO -- it's a board level decision now. And the straight scoop on getting into Google News. PROGRAMMING NOTE: The Daily SearchCast will return with regular programming on April 14.

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Microsoft tells Yahoo to get married or it's getting out the shotgun. Yahoo says offer a better dowry, and we will. Yahoo tests out Google's ads; Google starts filling out forms to improve search results, Microsoft predicts traffic and more.

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Yahoo rolls out an update for tax day. Is Google giving up on Don't Be Evil? Google hits new high in US marketshare

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Microsoft launches a new news search service; Google hits another high in the US. Cuill gets funding and more.

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Google ads on Yahoo apparently work well, and the two might move forward more. A clickfraud lawsuit again? Really? Will social networking be the killer search improvement? And more, in today's show. PROGRAMMING NOTE: The Daily SearchCast will return with regular programming on April 28.

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Back after a week off, the Daily SearchCast catches up on news from the SMX Social Media Marketing show, search research papers, what's up with Microsoft & Yahoo plus more.

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Yelp lets businesses talk back to reviews; mysterious scores start showing near Google AdWords listings and more!

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