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Upcoming Seminars: Paid Search Testing & Experimentation: Optimizing for Superior Results - Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign

Stories Discussed In The Show

• Google Adds 13 Metro Areas To Street Views, Plus New API Support
  The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane,...
• Google Dance Is Back? Plus Google's First Live Chat Recap & Hyperactive Yahoo Slurp
  Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread. The Google Dance refers to how years ago, a change to Google's ranking algorithm often began showing up slowly across data centers,...
• Google Offers Robots.txt Generator
  Google's rolled out a new tool at Google Webmaster Central, a robots.txt generator. It's designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content. Robots.txt generators aren't new. You can...
• SEO Company, Fathom Online, Acquired By Geary Interactive
  Geary Interactive have announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom's employees are now working out of...
• Drilling Into Google's Decline In Paid Clicks
  More doom and gloom on the paid search side for Google. comScore is once again reporting a drop in sponsored clicks, something that also happened last month. After last month's fallout, comScore did a lot of further analysis shared at the Searchscape panel at our SMX West conference and online...
• Local Store And Inventory Data Poised To Transform "Online Shopping"
  The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area. But an equally important, if less obvious, part of the "local search" phenomenon is shopping in the more traditional sense....
• In The Trenches: New Column From Search Engine Land
  Our newest Search Engine Land column, In The Trenches, launches today. In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. In today's debut article, Josh Dreller comments on news...
• In The Trenches, March 28, 2008
  In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and...
• Yahoo Takes A "Shine" To Women 25 To 54
  Perhaps the perfection of Yahoo's vertical strategy is its new blog-inspired site Shine. It's a broad mix of content from publisher partners such as Hearst Communications, Rodale and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo...