Google gets out of the search marketing game, deciding to sell Performics. Good job, Google! But Google also sees its first layoffs, and jobs get cut at DoubleClick. Follow the Google executives over the years. SEO -- it's a board level decision now. And the straight scoop on getting into Google News. PROGRAMMING NOTE: The Daily SearchCast will return with regular programming on April 14.
Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:00am Eastern and repeated at 2pm Eastern Monday through Thursday (see instructions here), through iTunes via this link or in other ways listed here. You can also listen on our Digg podcasts channel.
Upcoming Seminars: SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
- Google Selling
Performics -- Thanks, Google!
Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for,...
- Google's First
Layoffs: 300 To Go From DoubleClick
Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25-percent, currently employing about 1,200 people. Google has not yet confirmed these layoffs. In...
- Megachart &
Analysis: Google Management Changes, 2000-2008
With two high-ranking Google executives leaving the Big G within a month's time, I thought it would be interesting to go back through Google's executive management page over the years and see how it reflects changes among the higher-ups. Below, there are a series of tables and commentary that hopefully...
- Real Estate
Search Engine Zillow Opens "Mortgage Marketplace"
Zillow doesn't see itself as a real estate "vertical." Instead it regards itself as a media company that creates advertising opportunities around what is arguably the most significant "life events" purchase: buying a home. In that spirit the company is developing numerous interesting marketing vehicles aimed at consumers in all...
- April Fool's:
Google Lets Business Owners Take Control Of Plus Box
Mike Blumenthal has detailed on his blog how Google is now letting business owners provide the address information that's mapped when a "plus box" is opened in search results associated with their listings. Previously Google determined what address/mapping data to show in the plus box, which resulted in errors on...
Introduces Wide Range Of Mobile Search Improvements
Yahoo made a range of mobile search-related announcements today at CTIA. At a high level, these include: Open oneSearch (Search Monkey for mobile), Search Assist for mobile, voice-enabled oneSearch, and "idle screen" search....
- AT&T Jumps on Board with Google's Android, PC World
- JANA to CNET, You Need More SEO, Jaan Kanellis
- Google News:
Fact & Fiction Edition
The Google News blog has an excellent post on the truths and myths of how Google News works. Here is the short version:...