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Upcoming Seminars: Big Brand Search Engine Optimization: Managing Large Campaigns

Stories Discussed In The Show

• Yahoo Search Update: April 2008 'Tax' Update
  At the Search Engine Roundtable, I reported about a Yahoo Search update that started this weekend. It appears that there are major shifts taking place in the way Yahoo Search ranks and indexes some sites. A WebmasterWorld thread has several SEOs and webmasters tracking the changes in details. We have...
• Yahoo Updates Crawler: Introduces Yahoo Slurp 3.0
  Yahoo has announced the launch of their new crawler, Yahoo! Slurp 3.0. 3.0 is slowly being pushed out over the course of the "next several weeks," including "some infrastructure updates," Yahoo said. I suspect the recent changes we reported with the Yahoo Search Tax Day update is related to the...
• Google's VP, Marissa Mayer, On "Don't Be Evil" Company Motto
  Don't Be Evil or don't lose value? from The Sydney Morning Herald interviews Google's vice president, Marissa Mayer on Google's famous company motto, "Don't Be Evil." In that interview, she explains that the motto "wasn't like an elected, ordained motto." She added, "It [the motto] is good PR but really...
• Google Australia's Director Has Six Birthdays?
  Google execs out of sight from The Australian reports that Google Australia's Director, Mark Tucker, has six official birthdays. According the report, the Australian Securities and Investments Commission has six different recorded birthdays for Mr. Tucker. The birthdays include January 21, 1953, January 13, 1953, January 25, 1953, January 12,...
• Google Wants To Be Market Leader In China Within Five-Years
  Google Seeks a Leading Role in China from the Wall Street Journal reports that Google China's president, Kai-Fu Lee, wants Google to be a market leader in China in five-years. Kai-Fu Lee said, "Certainly, we would like to aspire to be a market leader in five years." His plans to...
• Hitwise: Google Hits New High; Microsoft & Yahoo New Lows
  Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows....
• Google Earth 4.3 To Launch, KML Becomes Open Standard
  According to the Google Earth Blog, Google Earth version 4.3 (free) is coming later today. Among the upgrades and improvements are faster load times for 3D buildings, day/night lighting, new navigational options and StreetView images. (Google has also just started to let StreetView on to third party sites.)...
• Farecast sold in $75 million deal
• Hakia Goes For "Quality" Over "Popularity"
  If Hakia were using an automotive analogy, the site might be saying to Google, "We're BMW, you're Chevrolet." The Hakia blog explains how the engine is taking a "quality" approach, trying to assess the credibility of sites in ranking them, together with the help of professional librarians. Hakia specifically discusses...