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Upcoming Seminars: Big Brand Search Engine Optimization: Managing Large Campaigns

Stories Discussed In The Show

• GooHoo Search Ads Outsourcing Deal Moves Forward
  The Wall Street Journal is reporting that the "initial test" of running Google ads on Yahoo search results had "positive results" and is thus moving forward. A range of blog posts offers speculation and cynicism about the story and what it may or may not represent for the potential MicroHoo...
• Two New Google Search Quality Interviews
  There are two new interviews available, one from Google's VP of search quality, Udi Manber and one from Googler, Matt Cutts. Popular Mechanics interviewed Udi Manber and posted the interview transcript online. Matt Cutts did an audio/podcast interview with Duct Tape Marketing. Here is a summary of my notes from...
• Yahoo Advertiser Sues Over Click Fraud For $1 Million
  Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectables claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in...
• US Court Rules Trademarks In Meta Tags Can Constitute Infringement
  Eric Goldman reports that an 11th circuit, US Court of Appeals has upheld a district court's decision that the use of trademarked terms in meta tags can cause confusion and thus can constitute trademark infringement. North American Medical Corp. v. Axiom Worldwide, Inc. docket number 06-01678 CV-JTC-1 (PDF) doesn't specifically...
• Will Social Networking Kill Search?
  A provocative headline and somewhat less provocative article in Popular Mechanics argues that social networking will kill search "as we know it."...
• Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
  Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register, for free, to use Website Optimizer, even if you do not have an AdWords account. Now, you can use Website Optimizer to not just A/B test your...
• Gain Access To Google's Infrastructure With Google App Engine
  Last night, at Campfire One, Google launched an Amazon S3/EC2-like product named Google App Engine. For non-techies, Google App Engine will allow you to host your web sites and applications on their infrastructure. Not only that, this service will automatically grow in resources and capacity, as your application or web...
• Google News Makes Quotes More Discoverable
  The Google News Blog announced that they will now display quotes within articles, when they think your query and the content warrants it. For example, a search on Google's CEO, Eric Schmidt, returns a quote at the top of the Google News search page. Here is a screen capture:...
• Google Offers Best Practices For Moving A Site
  Google's Webmaster Central blog wrote a best practices for moving your site to a new domain. I am happy with Google's write up and it is a great first step, but I am a strong advocate of a Google Certified Domain Change process within Webmaster Tools. In any event, here...
• How To Recover In Google After A Site Hack
  My site's been hacked - now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes hijacked in an attempt to inject code and links into that site, to try and boost the hacker's site ranking...
• Google Rolls Out Chicago Transit, Defends Water Naming Policy In Earth
  Google announced that it had expanded Google Transit to cover Chicago, the second largest public transit system in the US. That brings to 37 the number of cities in the US and abroad offered on Google Transit....
• Please Don't Send Me Free Stuff, Matt Cutts