Yahoo plunges, uh, well drops 15% after Microsoft cans the deal -- far better than many were expecting. Ranting, yelling, singing -- and more. Google loses its PR chief to Facebook. Will the Brits revolt over Google's new trademark policy? And more, in today's show.
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Big Brand Search Engine Optimization: Managing Large Campaigns
- Aftermath:
Yahoo Still Open To Deals; Stock Largely Survives
With the first day over since Microsoft bailed on Yahoo, I find myself chuckling with agreement over Valleywag's "Post-Microsoft, Yahoo shares 'plunge' from $19 to $24.60" headline. Yahoo fared far better than many had predicted. Part of that may be due to thoughts that it is not all over yet... - Google Loses
PR Chief Elliot Schrage To Facebook
It's going to be harder for Google to spin they haven't lost the mojo to Facebook with news of the latest exec to depart the Big G -- that being chief spinmaster Ellliot Schrage bailing from being vice president of global communications at Google to become VP of communications and... - Changes To
Google UK Trademark Policy May Result In Lawsuits
In the US marketers may use competitors' trademarks as keywords, so long as they don't appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors' trademarks at all. Last month the company changed its UK rules to conform to... - Make Your Ads
Better: Three Powerful Techniques
Tomorrow I'm giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem "refreshing" in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I'll be telling the eMetrics audience a bit about... - Seven Tactics
For Leveraging Paid Search To Build Brand Awareness
Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back... out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your... - Yahoo Adds
SearchScan Alerts to "Risky" Search Results
Yahoo Search has begun a partnership with McAfee, Inc. to provide SearchScan, which uses McAfee's SiteAdvisor technology to flag URLs it deems "risky" in the search results. Results are flagged with the type of danger below the title. This new feature is primarily aimed at preventing spyware and other... - Related
Searches Comes To Google News
The Google News Blog announced the addition of "related searches" at the bottom of Google News search results. Related searches are "automatically generated based on an algorithm to determine terms related to your search," said Google. It might be a good way to learn what is related in the news... - Google Testing
Showing Google Product Images In Search Results?
The image above shows how Google seems to be testing placing product images in place of the Google Product shopping bag on the web search results. It seems like Google is showing the first product result's image in that location. For example, the jordan almonds search returns the image... - Search
Illustrated: 301 And 302 Redirects Explained
Moving a website from one domain to another? The safest way to make the move is to use "redirects" which alert the search engines, so that you don't damage or lose your current rankings after the move. But redirects always inspire questions. Which type should I use? What will... - It's Hip To Be
Link Square
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and... - Myanmar
Cyclone Maps, Paid Search Ads & Other Disaster Resources
This past weekend a cyclone hit Myanmar (formerly Burma), killing at least 15,000 with many more missing. It's a massive tragedy. Now data on the cyclone and its path, from the UN Institute for Training and Research Operational Satellite Applications Programme, are available as a layer in Google Earth. But... - Cinco Doh!
Mayo: Ask.com Spells Cinco de Mayo Wrong
If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco de Mayo theme. Ask has spelled 'De' as "Do.' However, if you click through, Ask.com does link the result to the correct spelling....
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