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Upcoming Seminars: SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns

Stories Discussed In The Show

• Microsft & Facebook Do Mating Dance As Microsoft Seeks Alternatives To Yahoo; Google Now Uncertain On Yahoo?
  At one point or another, most of the big online media companies have talked about buying Facebook. Yahoo is rumored to have made an early offer of almost $1 billion for the company, which was (obviously) turned down. But as the MicroHoo discussions appeared to be deteriorating, Microsoft apparently made...
• Live Search's New Design Goes Live
  After weeks of Microsoft testing a new home page design for Live.com, the new design seems to be live now. When I visit Live.com, I see:...
• Search Month: April 2008 Search News, In Review
  Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from April 2008, then a major story for various search topics along with...
• From My Inbox: Some Search Tools To Checkout
  After Yahoo-Microsoft madness, a bit of a lull. So I'm cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search...
• Yahoo Glue Pages Launches In India
  Yahoo has launched Glue Pages Beta in Yahoo India. Glue Pages are specialized pages that contain an enhanced visual search result page, for select search queries. The search results that trigger the special "Glue Pages" run across searches in health, sports, entertainment, travel, technology, and finance categories. The Glue...
• The Big List Of Major B2B Search Engines
  Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can...
• Google, Sprint, Cable Companies Join Forces On Wireless Internet Initiative
  Sprint, the troubled, third largest US wireless carrier has been mulling a spin off or sale of Nextel and has been the subject of takeover rumors itself. It had ambitious plans to roll out a national WiMax network that had seemingly been placed on the back burner. However, today, the...
• Internet Archive Wins Fight Against Secret FBI Request For Records
  When in comes to search privacy, one of the biggest worries in my book has been the US government's ability under the Patriot Act to make secret requests for information that no one can know about. Last year this was ruled unconstitutional by one judge. Today, news is out about...
• Essential SEO Spring Cleaning For Your Website
  It's Red Sox season again in Boston. That means we're at that meteorological intersection of winter and summer: it could very well be 80 degrees or it could snow. While most other parts of the country experience a season called spring, we get a small window of opportunity to...
• The Most Powerful SEO Tactic: Simplify, Simplify, Simplify
  The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. When you are dealing with a non-SEO type, use the 30...
• A Small Business Marketing Success Story: Avante Gardens
  There's a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don't have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too: Way back in 1998, the FTC...
• The Elevator Pitch Is Dead. Introducing The Twitpitch
  The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt....
• Convertibles & Croatia: Google Thinks They Go Together
  Check this out, a search on jennifer convertibles in Google shows a result for croatiaemb.org in the second result. But not only that, this informational site on the Embassy of the Republic of Croatia, also is sporting a Jennifer Convertibles stock quote feature. Yes, Google thinks that Convertibles & Croatia...