Can Google keep its top talent? Did Twitter really beat the USGS with China earthquake news? A rant about what an "auction" really is. No tears, but Microsoft's Worldwide Telescope looks pretty cool. And more.
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5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success
- Fortune On
Google's Challenges: Employee Retention, Innovation, Maintaining Its Culture
There's a famous B.B. King blues tune called "The Thrill Is Gone." I was recently on the phone with a Google employee (director level) who was expressing that very sentiment about his experience there. I was surprised to hear that from this particular individual. However, Google has seen some high... - Twitter Beats
(Wow, By 3 Minutes) The USGS With China Earthquake News
Hey, I like Twitter, but this entire thing Robert Scoble started about how Twitter had news of the Chinese earthquake before the US Geological Survey seemed absurd. Did it really? As it turns out, probably so -- by about three minutes. Reading some of the accounts, you'd get the impression... - Twitter Insights and How Coke Pissed Off Danny Sullivan, SEOmoz
- Twitter Policy - Do You Have One In Place?, Search Marketing Gurus
- How @replies work on Twitter (and how they might), Twitter Blog
- More Than Half
Of Yahoo's Paid Search Clicks Come From Partners
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites.... - Yahoo
Displaying Geo Criteria Of Search Ads
The BrandVerity Blog noticed that Yahoo started displaying the business's location under the search ads. For example, a search on lawyers in Yahoo returns several ads that display New York under them. Why New York? Because I am based in New York. If you are located in California, you might... - How auctions set ad prices, Official Google Blog
- Brand new Google Reader for iPhone, Official Google Reader Blog
- Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion, comScore
- Microsoft's
Worldwide Telescope Application Blasts Onto The Desktop
Microsoft has launched (an appropriate metaphor this time) its Worldwide Telescope desktop application. You must download the software, but then you're treated to a beautiful array of images and "guided tours" of the cosmos (see screenshots below). Intended for science education, "Worldwide Telescope stitches together terabytes of high-resolution images of... - Funny
Microsoft Live Search TV Ads That Should Be Aired
Two weeks ago, I attended a Microsoft event in London to talk about its progress in search. One of the highlights were these fake, hokey TV ads they showed us in between breaks. I loved them. They're especially funny if you know Britain, but anyone should get a chuckle out...
