Major execs talk search at All Things D. Are advertisers cloaking URLs to avoid Google AdWords policies? Google's challenge with mapspam. Weird things in Google Street View. Putting humans into search. Plus more!
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Upcoming Seminars:
SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns
- All Things D:
The Search Edition
There's a ton of search-related news and intrigue coming out of the Dow Jones "All Things D" conference in Southern California. Let's start with the ridiculous remark from IAC's chief Barry Diller that "Google is irrelevant to us." That's only true if Diller doesn't care about search revenue. Google is... - Searching The
Web For News Video
Recent data from comScore Video Metrix shows that consumers viewed 11.5 billion online videos in March of 2008, a whopping 64% gain versus March of 2007. This means that 73.7% of the US Internet population is now watching video online. While videos of pandas sneezing on YouTube make up... - Mainstreaming
Google Earth By Plugging It Into The Browser
Google Earth has always been a great product -- and a popular one, downloaded more than 100 million times. Despite this volume it's still not mainstream however. Microsoft Virtual Earth decided not to go with a big downloadable client and use a browser plug-in instead. This was a smart strategy... - Advertisers
Cloaking AdWords URLs To Get Around Display URL Policy
Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some... - Interview With
Google's Carter Maslan About "Mapspam"
After noticing a steady increase in the amount of mapspam (also documented by Mike Blumenthal) appearing on Google in universal search results, we decided to ask the company about the phenomenon and what measures it's taking to combat the problem. Earlier this week I posed a series of questions to... - Cool Sights In
Google Street View
The Street View feature in Google Maps has caused a flurry of attention from people ranging from privacy advocates to voyeurs to legislators. The ability to pan around browsing photos shot along streets seems fun and compelling, though it's also raised all sorts of issues and controversy as our... - Search 4.0:
Putting Humans Back In Search
Previously I've covered what I dubbed Search 3.0, how search engines have evolved toward blending vertical or specialized results into "regular" web listings. Today, the step beyond that: Search 4.0, how personal, social and human-edited data can be used to refine search results.... - Google Climbs
To The Top Of Everest With Special Logo
Today, if you visit Google, you may notice a special logo commemorating the anniversary of the first ascent of Mount Everest. As most of you know, Mount Everest is the highest mountain on Earth. Today, 55 years earlier, on May 29, 1953 at 11:30 a.m. local time Edmund Hillary... - Help Search
Engine Land Improve -- Take Our Fast Reader Survey
Search Engine Land ran a reader survey recently to help our advertisers know who comes to the site. Now I have a different one that I'd really encourage everyone to take. This is designed so that we know what readers like in terms of content and how we can improve...
