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Upcoming Seminars: Search Marketing 2008: What We’ve Learned, Where We’re Headed Paid Search for Big Sites, Big Brands

Stories Discussed In The Show

• Yahoo!, Google, Microsoft Clarify robots.txt Support
  Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together", they haven't joined together to implement a new standard (as they did with sitemaps.org). Rather, they are...
• Google Improves Webmaster Documentation
  Google's Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated includes the Robots.txt documentation, sapm reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow...
• Google Defines IP Delivery, Geolocation & Cloaking
  Maile Ohye at the Google Webmaster Central Blog has "defined" what Google considers to be IP delivery, geolocation and cloaking. On the geolocation front, Google recommends you treat "Googlebot as you would a typical user from a similar location." So, if Googlebot's IP is coming from California, then serve up...
• Google Offers Duplicate Content Tips Roundup
  Struggling with duplicate content woes? Google's done a blog post today to try and provide further advice and guidance. Among the highlights:...
• Microsoft Wants To Replace "404" Error With Live Search Results
  Microsoft has said that between "2 and 10 percent" of site searches lead to a 404 error page. The company thus decided to create what it's calling the "Web Page Error Toolkit." It's a web application that uses either Live Search (or another engine of the site owner's choice) to...
• Microsoft Seeks To Bring Collaboration To Search
  Microsoft has experimentally introduced "SearchTogether," which allows people to use a browser plug-in (IE7 only) to literally collaborate on search. You need a Windows Live ID and Messenger but you can apparently use any search engine you like. Here's a tutorial and some screens....
• Microsoft's CEO Steve Ballmer Discusses The Future Of Media, The Company's Strategy And Expresses Mystification Over What Google's Doing In Mobile
  "We didn't get to paid search first, and it turns out that's the best part of the market," Microsoft CEO Steve Ballmer told Washington Post Editors as part of a meeting that explored a range of topics. Among other things, Ballmer discussed Microsoft's strategy and mission statement, why it aspires...
• Google Advertising Itself Shows Maturation As A Company
  Photo by Mike Blumenthal. Used with permission. People tend to squeal with delight or its opposite when they see advertising in the wild for Google the company. It has happened precious few times: for Google Checko
• Google Maps For Mobile Adds Transit Directions
  Google Maps launched transit directions within Maps back in October of 2007. Now, Google Maps is bringing you that data directly in Google Maps for Mobile. Google Maps for Mobile version 2.2 brings bus and train schedules, prices, routes and directions directly on your mobile device. Here is a short...
• Disney World 3D Now Playing In Google Earth
  Disney had made a 3D version of its Florida theme park for Google Earth. Disney has reportedly gone to great lengths to make this an especially rich 3D experience. You have to have the latest version of Earth and then you navigate to Disney World and click on the golden...