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Upcoming Seminars: Getting More From Large, Complex Paid Search Campaigns- How Large Offline Marketers Drive Superior Search Marketing Results

Stories Discussed In The Show

• SEMPO Finds Most SEMs Willing To Pay More For Enhanced Targeting, Interest In Mobile Search And Video
  According to SEMPO and its Annual State of Search Survey 2007, SEMs largely remain focused on search fundamentals: traffic, conversions, CTRs and ROI. Very consistent with percentages in last year's results, marketers and agencies are interested in direct sales (58 percent) and brand awareness (61 percent). But there's new interest...
• Nielsen: Google Already Dominant In Mobile Search
  Nielsen Mobile is reporting that Google leads rivals Yahoo and Microsoft in mobile search by margins comparable to those on the desktop....
• Attend SMX Local & Mobile To Leave The PageRank Pack Behind!
  As I watch search marketers often continue to obsess about things like PageRank, I wanted to do a personal post / wake-up call related to our SMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all the buzz that goes on...
• Page Load Time Now A Real Factor In The AdWords Quality Score
  Google announced that the page load time metric is now a live factor that will influence your quality score and your minimum bids for your AdWords ads. We first heard that page load time was coming to the Google quality score in early March. Google then provided advertisers with metric...
• TimesPeople
• Google Continues To Play With AdSense Ad Fonts
  I reported at the Search Engine Roundtable that Google seems to be testing additional AdSense fonts for the text used in the ads. The image shown here is from when Google tested using the Comic Sans font back in May. These tests seem to have expanded into various font types,...
• Google Election Maps Gallery Offers Data For Journalists, Political Junkies
  Google has been visualizing US primary election data and, in anticipation of the US presidential election, has now created a Google Maps Elections Gallery. There is a wide range of data here, from election results, to Twitter Tweets and search query volumes for each candidate. All the maps can also...
• Facebook Group Using Google Maps To Go "Dipping" At Strangers' Pools
  Facebook 'dipping' craze irks pool owners from the Telegraph reports that teenagers on Facebook are using Google Maps to locate pools in their neighborhoods and then hold pool parties, as uninvited guests. The new phenomenon is called "dipping" and has caused concern in the Bournemouth, UK area. These "dippers" have...
• Ask.com Adds Privacy Link To Home Page, Hopes People Care
  Google recently came under fire for not providing a link to its privacy policy right from its home page, as Yahoo and Microsoft do. Ask.com, apparently hoping to ride the issue to some consumer gains, has emailed us that it now proudly sports a privacy link on its home...