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Upcoming Seminars: 5 Ghastly PPC Mistakes to Avoid - SEM Agencies and Reporting: Best Practices for Success

Stories Discussed In The Show

• Matt Cutts On SEO Tips & Fighting Spam
  Google's Matt Cutts has recently provided some advice on SEO and explained how Google combats spam. Matt recently was interviewed by Jefferson Graham of USA Today. The article was named Google's Cutts: Good directions drive traffic to your website. The article covers five topics of SEO including keyword phrases, title...
• Competitors Taking Action Against Competitors For Search Ad Trademark Infringement
  Search ads trigger trademark lawsuit from rival from News.com reports on another search ad trademark lawsuit. This one differs in that the plaintiff is not suing a search engine, but rather suing his competitor. NameSafe sued LifeLock for allegedly allowing one of their resellers to show search ads with NameSafe's...
• Google Pushing Into TV, Original Content Distribution
  One could liken Google to a house that keeps expanding, with new room additions every few months. Google's house is already the largest on the block and it seems to keep getting bigger. Two related moves represent further expansion. The first is the announcement last week of the Google Media...
• Google Improves Search For Blackberry Devices
  Google has brought more of "universal search" to the Blackberry and enhanced its display and presentation of search results in several ways....
• Google Searchers Love The iPhone
  comScore released statistics that showed the Google searcher is practically in love with the Apple iPhone. In fact, they found that 1.3 million searchers conducted 6.9 million searches for iPhone-related search terms in April 2008 alone. Of those 6.9 million searches, 88.4 percent came from Google, which is 33 percent...
• Search Biz: Yahoo Reorgs Again, Google Not Slowing Down At 10, Microsoft Buying Powerset?
  There are two views of the just-announced Yahoo reorganization. An upbeat assessment sees it as an instrumental step toward realizing Yahoo's broad platform ambitions; a more skeptical perspective sees it as yet another run at streamlining the organization in the wake of the upheavals of the failed Microsoft acquisition bid...
• Google Looking At Multiple Previous Queries To Tailor Search Ads
  Saul Hansell from the New York Times reported on an interesting discover that uncovered that Google may look at more than just your previous query to tailor the ads you see on the search page. Now, Google may look back several past queries to tailor your search ads. Yes, this...
• Visual Search The Future? Spare Me The Eye Candy
  About two years ago, I wrote an article called Why Search Sucks & You Won't Fix It The Way You Think. In it, I explained various ways people have tried to make search "visual" and why those have largely failed. That's mainly because "list view" or "10 blue links"...
• Sorry, Ask.com -- I Still Don't Think You're Focused On Core Search
  Back in March, after Ask.com seemed to be pulling away from search to some people, I wrote that Ask "killed the search engine," was no longer an innovator in search and couldn't expect to compete against Google. Recently, I spoke with Ask.com CEO Jim Safka, who hoped to change...

• My Thoughts On Ask.com & Core Search, Bruce Clay Blog

• Google Finds A CFO From "Old Media"
  Google has finally filled the CFO spot being vacated by George Reyes, the outgoing CFO who has been with the company since roughly 2002 (pre-IPO). The new CFO (and SVP) is Patrick Pichette, who was President of Operations at Bell Canada....
• Search Marketing Meets Congress: Now In Video
  Rob Snell, likely the first search marketer to testify before the US Congress, has done his duty. He emailed me, "We ran over the alotted time by 15 minutes or so, but they let us keep talking." So I guess Congress likes SEM, they really like it. Below, you can...