Daily SearchCast, July 24, 2008: Microsoft Live Search To Meet Facebook & More

Microsoft Live Search cuts a deal to put results on Facebook. Meanwhile, Microsoft reorganizes -- again. Do Knol pages do better on Google? And more in today's show.

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Stories Discussed In The Show

  • Yahoo Acquistion Architect Johnson Departs Microsoft
    Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously the company is reorganizing the division that Johnson ran ("Platform Services") into two: Windows and Windows Live + Online Services. Here's the official Microsoft announcement from yesterday....
  • Microsoft Live Search Coming To Facebook
    When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn't part of the deal. Facebook's competitors all have web search, including Google's much publicized deal with MySpace. Well today Microsoft announced...
  • C'mon Microsoft -- Say Your In Search Becuase You Love It, Not Want To Earn From It
    Sigh. Reading Stephen Ballmer's latest "rally the troops" memo over yet another Microsoft reorganization, I just want to scream at the man and the company in general that they'll never win at search if they don't get it through their heads that it's not about selling ads but serving...
  • Yahoo Takes One More Step Away From Competing In Paid Search
    I reported earlier that Yahoo wasn't allowing new advertisers join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th. Yahoo sent their...
  • The Day After: Looking At How Well Knol Pages Rank On Google
    We've been assured that just because content sits on Google's Knol site, it won't gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how's that holding up? I found 1/3 of the pages listed on the Knol home page...
  • The Inmates Are Running The Search Engine Asylum
    For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases. And some concepts require a little more clarification. For example,...
  • Google's Blogger Makes Up 2% Of All Malware Hosts
    Blogspot.com cited as the No. 1 host for malware from News.com reports Google's Blogger accounts "for nearly 2 percent of all malware hosts." Sophos, an antivirus vendor, published a report showing the state of malware injections and attacks throughout the web. Specifically, hackers can set up "malicious blogs" on the...

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