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Upcoming Seminars: Search Marketing 2008: What We’ve Learned, Where We’re Headed Paid Search for Big Sites, Big Brands

Stories Discussed In The Show

• Cuil Launches -- Can This Search Start-Up Really Best Google?
  Can any start-up search engine "be the next Google?" Many have wondered this, and today's launch of Cuil (pronounced "cool') may provide the best test case since Google itself overtook more established search engines. Cuil provides what appears to be a comprehensive index of the web, a unique display...
• Google "Knows" About 1 Trillion Web Items
  How big is Google's web index? Google hasn't said for years and still isn't saying -- but it is blogging today about how it "knows" of 1 trillion web-based items. Joy, we haven't had a search engine talk about pages it knows about to confuse things since the Lycos...
• Cuil Fast Test - Relevancy Isn't A Google Killer
  Now that Cuil is live, I wanted to do a few fast queries to get a sense of how it seems to stack up against Google. With the huge caveat that nine queries are far from letting anyone conclude anything, I still didn't come away with a sense that...
• Microsoft Goes After Google's PageRank With BrowseRank
  Microsoft tries to one-up Google PageRank from News.com reports on a research paper from Microsoft named "BrowseRank: Letting Web Users Vote for Page Importance (PDF). The paper describes the downside of Google's PageRank algorithm and describes how Microsoft's "BrowseRank" algorithm fills in the holes. BrowseRank uses browsing behavior, such as...
• Google Updates Toolbar PageRank; Drops Some Penalties
  Google is currently updating the PageRank values found in the Google toolbar. A post from Google's Matt Cutts announced and confirmed the update is taking place. In addition, Matt said they will be "expiring" some of the penalties with this update. I assume the penalties refer to the toolbar PageRank...
• Yahoo Search Improves News Injection In Web Results
  The Yahoo Search Blog announced they have made "significant enhancements" to how they show news results in the web search results. Yahoo is now showing news results in different positions throughout the web search results, based on their new "News Direct Display (DD)" algorithm. In addition, Yahoo improved how they...
• Yahoo Improves Search Ad Performance Reports
  The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include: Ad ID column – This column displays your Ad's ID number.Ad: – This column provides a visual representation of your ad, including its title, short description and...
• Mobile Mapping Usage Growing, Outrider Debuts Mobile Search Practice
  Maps and directions are (so far) the "killer app" for mobile and yesterday comScore reported that mobile mapping usage is on the increase: "8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents...
• Italian Prosecutors To Sue Google Execs Over YouTube Video
  Italy Is to File Charges Against Google Executives from the Wall Street Journal reports that Italian prosecutors have completed their two-year investigation and are ready to file charges against four Google executives. The suit is over YouTube hosting a video of a disabled teen being taunted by others. The prosecutors...
• Google StreetView Mapping Rural Areas, Crosses "No Trespassing" Boundaries
  Google is starting to take StreetView beyond major US and EU metro areas to more rural locations. In the process it may be, in some cases, disregarding "no trespassing" warnings on private roads. According to a Sonoma County, California newspaper, Google has started capturing images of large areas of mostly...