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Stories Discussed In The Show

• Search Life Meets Real Life -- Tell Me Your Thoughts!
  I was thrilled when I got invited to speak at Chris Pirillo's Gnomedex event happening in Seattle this August 21-23. Gnomedex is legendary to me, and to present at it -- well, wow! Plus some nervousness, which I hope this post will help with. I'm looking for some thoughts on...
• Search Life Meets Real Life -- My Slides, Daggle
• The value of attending Gnomedex: Priceless
• Day Four: SES San Jose '08 Recap
  Day four of the Search Engine Strategies San Jose show is now over, which concludes the show. If you missed our earlier recap, you can see them at days three, two, and one. Below is a recap of all the blog posts that I have found, covering the day's sessions,...
• Google AdWords Now With Real Time Quality Score, First Page Bid & More
  The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the "minimum bid" metric and replaced it with "first page bid." Finally, Google will no...
• More Google StreetView Privacy Controversy
  CNET rekindles the Google StreetView trespassing controversy that we've written about a couple of times in the past (here and here). Google has said publicly and in email comments to us that its policy is to photograph public roads and stay off private property. The CNET article effectively argues that...
• Forming Good Title Tags for Local Businesses
  If you're looking for a quick improvement in your local business site's rankings and don't have a lot of time, you can't go wrong with making some simple improvements to your homepage title tag. The text within the title tags is one of the top signals used by Google,...
• Optimizing Google OneBox and Yahoo! Shortcut Local Listings
  If you have a site you want to optimize for local searches, you generally want the site to appear in the web search local listing (Google Onebox or Yahoo! shortcut). Creating a page for your local listing could be a determining factor in your listing's appearance. Below, an easy...
• Microsoft's Photosyth Opens To The Public
  Microsoft's Photosyth is transforming from a Microsoft Live Labs experiment, featured on the BBC's "How We Built Britain" television series and in select other rarefied contexts, to a what can only be described as "totally cool" consumer application....
• Whither DART Search?
  SES San Jose 2008 is now in the books and another Google Dance -- that annual bash that provides us all with so much safe, clean YouTube fodder -- has come and gone. Among the various features and benefits -- upscale backyard barbecue fare, free beer, modified karaoke, dancing,...
• Now Accepting Pitches For SMX London 2008
  We’re now accepting speaking proposals for SMX London, taking place at the New Connaught Rooms in Covent Garden on November 4 and 5, 2008. We’ve got an all new agenda for the show. Please note that the agenda is final for the show, and we will only consider pitches for...
• Yahoo Search Launches iPhone Safari Version
  Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experiencing of building out the application. In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads...
• Live Search Maps Offer Local Ads
  The Virtual Earth blog wrote about how Live Search Maps can have sponsored ads, as icons or logos, embedded directly in the local results. This is a feature Google had at least since August 2006 and Google Earth had since February 2007. I am not sure how long Live Search...
• Report: Verizon May Opt For Google To Provide Mobile Search Front
  Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verizon are close to a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other...
• T-Mobile To Be First Carrier Of Google Mobile Phone, Android
  Smartphone Is Expected via Google from the New York Times reports that T-Mobile will be the first carrier of the Google's Android powered mobile phone. HTC is the manufacturer of the phone's hardware, while Google is heading up the software for the phone. The phone is expected to launch as...
• Is Google Analytics Integrating AdSense Metrics Into Reporting Tool?
  Amit Agarwal reports that Google Analytics will soon be adding Google AdSense data to the web analytics package. Amit managed to secure some screen shots of the AdSense related reports. The AdSense specific content seems to be found under the "Content" tab and includes: (1) AdSense ad clicks per page...
• Google Consolidates "Places" On Earth, Will Fill In The Blanks On Maps
  Google is seeking to simplify and consolidate some of the multi-media content on Google Earth associated with particular places. Accordingly, it has created a "Places" layer that tries to bring together a variety of content on a single page about a place. A gray box, which Google likens to a...
• Yahoo Grouping Results & Google Tests Sort By Date Or Relevance
  It appears that Yahoo has started to group results together, by indenting listings from the same domain under the first search listing. For example, a search on search engine land at Yahoo returns these two results, the second being indented. Google is also conducting some testing with their search listings....
• Yahoo Adds New Site Stats As Part of Site Explorer Redesign
  The Yahoo Search Blog announced that they are testing out a new design for Site Explorer plus offering a variety of new stats about web sites....
• Google Testing Showing Blog Results Instead Of Sitelinks?
  Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog. Here are pictures illustrating this:...
• Google Launches Enhanced 404 Widget
  Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on "Enhance 404 pages." You can then copy and paste the widget code...
• Survey Says: Google Leads In Consumer Satisfaction
  Google Leads in Search Satisfaction from adAge.com reports that Google not only is leading in the University of Michigan and ForeSee Results in American Consumer Satisfaction Index, but is also "surging" in growth. Google scored a 86 in the index, up 10.3% in consumer satisfaction from last year. While Yahoo...
• Microsoft & Yahoo Shuffle Business Internally
  While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company....
• comScore: Google Has 81% Share In India
  We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then...
• iNET Interactive Acquires Search Marketing Standard
  Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finances the magazine. iNET...
• Yahoo Buzz Opens All Publishers & Web Sites
  Yahoo Buzz is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now "buzz up" any content from any publisher on the Web. Yahoo Buzz launched in February of this year, as a Digg competitor. It was locked down to about 100 publishers and...
• SMX East Keynote Speakers Announced
  We've just confirmed two outstanding keynote speakers for Search Marketing Expo - SMX East, which takes place October 6-8 in New York City. The October 6 keynote will be Bill Tancer, who's just authored Click: What Millions of People are Doing
• Novice or Expert: SMX East Program Has Sessions For You
  The Search Marketing Expo - SMX East agenda -- featuring more than 50 sessions -- is now posted. We've organized the program to make planning your conference experience easy. Sessions are grouped into themed tracks based on your area of interest such as the Paid Search Track, Brands Track and...