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Upcoming Seminars: SEO and Conversion Rates: Hand-in-hand - RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution - Big Brand Search Engine Optimization: Managing Large Campaigns

Stories Discussed In The Show

• Our Secret Project: Codename Carhole, is Set to Release on Oct. 6th at SMX East, SEOmoz
• Google Launches Yahoo-Google Facts Site
  Google has launched a new informational site designed to tell its story about why there's no need to fear an ad partnership between it and Yahoo. Within the site, you'll lots of information about the deal except for one key fact: when exactly does it start? The launch of...
• Yahoo's Poor Ad Targeting & Thoughts On Google-Yahoo
  Previously, I wrote of how Yahoo's recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out -- the idea it would somehow get advertisers it...
• Yahoo Roundup: AOL And Yahoo Resume Merger Talks, Answers For Sale?, "Start Wearing Purple?" And Institute Recommends Conditions For Google Paid Search Ads
  With Yahoo's stock nearing its 52 week low, conspiracy theorists might think that the Financial Times report about the resumption of merger talks between AOL and Yahoo was based on news leaked with the intention of boosting Yahoo and/or TimeWarner shares. However, it appears that discussions which began to fend...
• Yahoo Debuts APT, Its "Unified Digital Advertising Platform"
  At various times it's been called AMP or APEX, but today Yahoo introduced its new "unified digital advertising platform," which the company is now calling APT. With the platform it gained through the Right Media acquisition at its core, Yahoo is positioning APT as a dynamic, open marketplace (dispensing with...
• First Android Phone: "T-Mobile G1 With Google"
  If the video shown during the press conference is any indication, T-Mobile's "G1 with Google" should give the iPhone a run for its money. Much was made during the press conference of the "totally open" platform (vs. Apple), though Apple wasn't mentioned by any of the presenters. Here's the press...
• Cell Phone Triangulation Accuracy Is All Over The Map
  As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued advancement of local technology on these mobile devices is accuracy of their geolocation data. To be useful, these apps must be able to identify where the cell...
• Google Moderator (AKA Dory) Launches
  Last night Google released Google Moderator, a tool to organize "tech talks" or question and answer sessions. It is a free service that Google used internally, but now made public. Matt Cutts said Google calls this application Dory "after the fish who asked questions all the time in Finding Nemo)."...
• New Virtual Earth Features, APIs & 3D Tools
  Microsoft has announced three new enhancements to their mapping solutions with Virtual Earth. The first are new features in Live Search Maps. The second is a new Virtual Earth Web Service and Virtual Earth Map Control 6.2. The third is a new version of Microsoft Virtual Earth 3D and 3DVia....
• Google Maps Transit Information For New York Metro Area
  The Google Blog announced the availability of extremely comprehensive transit information throughout the New York metro area. Google Maps now plots transit information for subway, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and New Jersey, New Jersey Transit and...
• Video Search Hacks For Checking Competitors
  There are plenty of analytics tools available to help you measure traffic to your collection of videos. These range from the straightforward stats supplied by YouTube Insight to the complex dashboards available from TubeMogul. One area where we've not seen much progress is competitor analysis. In conventional search marketing,...
• Digg To Expand With $28.7 Million In Funding
  Jay Anderson from Digg announced that the company has received $28.7 million in new funding through Highland Capital Partners. This new funding will enable Digg to expand their operations and hire more help for that expansion. Digg hopes to be able to use these funds to:...
• Google Announces Google Book Search APIs
  The Google Book Search Blog announced the new developer site for the Google Book Search APIs. The API allows developers to add Google Book Search features to their web site. For example, you can now embed book previews, when available, to books listed on your site. For example, if you...
• Google Says, Don't Rewrite Dynamic URLs To Static URLs
  Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, "avoid reformatting a...
• Google Answers More SEO Questions
  The Google Webmaster Central Blog has answered some more questions asked in the Google Groups area at their blog. Remember, Google recently answered questions on image search ranking, Sitelinks, reconsideration requests, redirects and communication. This new post talks about duplicate content, overall site design, meta tags, local results, and more...
• Register Now For SMX East
  Only two weeks left! Now is the time to register for Search Marketing Expo - SMX East in New York City, October 6-8. SMX East will deliver cutting-edge SEO and PPC content, prestigious keynotes, and community-building networking events for an experience like none other. Content (see the agenda); Ad...
• SMX East: Looking At Search & The US Presidential Campaign
  Our SMX East search marketing conference is coming up fast -- Oct. 6-8 in New York -- and I'm going to be highlighting some sessions we're having in the run-up to the event. First up is a late breaking entry: Search & The US Presidential Campaign. By several accounts,...
• Obama Vs. McCain: Paid Search Keywords
  Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It's a fascinating look into their "offensive" and "defensive" strategies concerning paid search....
• Google Launches "In Quotes" Project To Compare US Presidential Candidates
  Google has launched a new labs project named In Quotes. In Quotes allows you to compare quotes between the two US Presidential candidates, John McCain and Barack Obama. For example, if Net neutrality is an important topic for you, just type in "neutrality" and up comes quotes from each candidate...
• Welcome New Search Engine Land Editors!
  The Search Engine Land team is growing. We've gained two new editors this month, Matt McGee and Elisabeth Osmeloski, plus Melissa Cormier came on as our editorial assistant in August. Below, an update on the entire team, and what we each do....
• Google 10th Birthday Site: Interactive Timeline, Project 10x100 To Improve The World & Share Your Google Stories
  Spotted via Google Blogoscoped, Google's finally acknowledging turning 10 this month with a special Google 10th Birthday web site. It features a cool interactive timeline where you can click on various events in the company's history and get more information, along with a new "Project 10 to The 100"...
• Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
  BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap....
• My New Mini Clubman, Daggle